The Brand Forgiveness Pattern

Time isn't neutral in branding. It's a force multiplier for bad brands, and a drain on everyone trying to hold them accountable. I've been watching the predictable arc of scandal recovery. Andrew Cuomo resigns over sexual harassment then runs for NYC mayor. Diddy faces serious charges but will likely be "on the red carpet" if he beats the case. The same formula works for brands. Wells Fargo creates millions of fake accounts, Facebook enables election interference, Uber builds toxic culture....