Welcome to The Pattern Brief!
Hey, I’m Ishmael. I run Between Minds with my partner Janice—a boutique strategy studio that finds what’s next in the spaces between culture, technology, and human behavior.
I work with founders and brand leaders who need to spot patterns others miss—using cultural intelligence and AI-enhanced strategy to build the future, not just react to it.
My newsletter is going to blend real client lessons, frameworks I actually use, and behind-the-scenes looks at how breakthrough thinking actually happens (and why most of it doesn’t).
Here’s what you’ll find here:
• Pattern recognition that turns cultural shifts into business opportunities
• Strategy provocations that challenge industry groupthink
• Transparent updates from building a consulting firm and product brand in real time
If you’re building something meaningful—or rethinking something that’s stuck—follow me, comment, let's connect.
And if you’re wrestling with a strategy problem that feels impossible to pin down? Let's chat.
