AI made sounding competent free, so brands, startups and whole industries are drifting toward the same middle.

Every Tuesday, we take one cultural moment, like Cracker Barrel’s blank logo or the Wordle grid, and unpack what it means for founders who’d rather be unmistakable.

From Ishmael Vasquez and Janice Chow, co-founders of Between Minds. Over 15 years building brands within culture.